Prepared by MELLEKA MARKETING

Fiber Sales

Weekly Performance Report — April 16 – 22, 2026
Google Ads Campaign Performance
Total Spend
$1,450
5 active campaigns
Clicks
425
3.40 avg CPC
Impressions
12.5K
3.40% CTR
Conversions
86
$16.86 CPA
Campaign Spend Clicks Conv CPA
AIA | PMax #2 $557 167 40 $13.93
AIA | PMax #1 $454 123 26 $17.46
FC | PMax #1 $257 78 13 $19.77
AIA | Search Brand $112 38 5 $22.40
FC | Search Brand $70 19 2 $35.00
TOTAL $1,450 425 86 $16.86
Meta Ads Campaign Performance
Total Spend
$12,641
2 accounts • 12 campaigns
Impressions
429.4K
V1: 338.4K • V2: 91.0K
On-Facebook Leads
439
V1: 337 • V2: 102
Avg CPL
$28.79
Across lead campaigns
Fiber Sales V1 Meta — 7 Campaigns • $9,609.96 Spend
Campaign Impressions CTR LPV Leads CPL Spend
INTERNET AIR BUSINE... 91,288 1.69% 90 105 $28.11 $2,951.52
INTERNET AIR BUSINE... 79,174 1.62% 103 102 $26.80 $2,733.70
AIA Full AI test 59,414 1.76% 70 75 $24.50 $1,837.72
AIA AI test - 2FA 42,241 1.84% 45 39 $34.87 $1,360.09
AIA Engagement Campaign 16,293 2.38% 1 12 $34.46 $413.58
AIA: Traffic 47,604 1.73% 743 0 $223.13
Retargetting AIA 2,393 1.67% 2 4 $22.56 $90.22
V1 TOTAL 338,407 1.74% 1,054 337 $27.88 $9,609.96
Fiber Connect V2 Meta — 5 Campaigns • $3,030.75 Spend
Campaign Impressions CTR Clicks Leads CPL Spend
CELL PHONE PROMO 20,452 2.85% 383 58 $29.83 $1,730.11
INTERNET AIR BUSINES... 19,841 2.51% 306 43 $22.24 $956.49
Internet Air: Traffic V2 17,791 3.51% 788 0 $165.76
Phone Promo - Traffic V2 30,865 1.29% 431 0 $108.50
Internet Air: Retargeted 2,022 1.88% 28 1 $69.89 $69.89
V2 TOTAL 90,971 2.11% 1,936 102 $29.71 $3,030.75
SMS Bulk SMS Campaign
Recipients
20.3K
Total targeted
Delivered
2.41K
90.6% delivery rate
Sent
2.66K
Messages processed
Errors
248
Undelivered / failed
Bulk SMS Message
Bulk SMS Message
Bulk SMS Stats
Bulk SMS Stats
SMS Dynamic SMS Drip Workflow
Total Enrolled
8,421
Active drip sequences
Workflow Overview
Dynamic SMS Drip Workflow
Enrollment Stats
Dynamic SMS Drip Enrollment
Key Insights

Google Ads: 86 conversions at $16.86 CPA across 5 campaigns. AIA PMax #2 leads with 40 conversions at just $13.93 CPA.

Meta Ads (V1): 337 on-Facebook leads at $27.88 avg CPL across 7 campaigns. Top performer: INTERNET AIR BUSINE... with 105 leads at $28.11 CPL. AIA Full AI test also strong at 75 leads with $24.50 CPL.

Meta Ads (V2): 102 on-Facebook leads at $29.71 avg CPL. CELL PHONE PROMO delivering 58 leads at $29.83 CPL. INTERNET AIR BUSINES... also performing well with 43 leads at $22.24 CPL.

Combined Meta Total: 439 on-Facebook leads across both accounts with $12,640.71 total spend.

Bulk SMS: 2.41K messages delivered out of 20.3K recipients with a 90.6% delivery rate.

Dynamic SMS Drip: 8,421 contacts currently enrolled in ongoing automated drip sequences.